Why the Casino Player Development Team Serves As the Heartbeat of the Casino

January 30th, 2011 Admin


The casino player development team has always been and remains the heartbeat of the casino. It is this team consisting of the director, host manager, executive hosts, casino hosts, slot hosts and player development reps that cater to the players who produce the most revenue for the casino. This is the instrumental group that is most often at the forefront when the player first arrives on property and throughout their stay at the property. It is the many faces of the PD team that many guests will repeatedly verify makes them feel the most “wanted” and “valued”. And feeling wanted and valued is instrumental in developing loyalty from the guest.

The casino player development organization must be a well-oiled team that has systems and programs in place that provides the guest with an experience that is seamless and flawless. From the moment the guest calls in and books a room to the time they get in the limo to return to the airport, the player development team must not skip a beat. No “T” can go uncrossed and no “I” can go un-dotted. It is the most simple details that must be checked and double checked to insure that the guest has an experience that is not just pleasing, but most importantly, extraordinary.

This team of executives must be led by a dynamic leader, most often the player development director, who understands not only the importance of having a systematic, analytic method for tracking the performance of the department, but also the intricacies and delicacies of servicing players in a way that is personal and efficient, yet fun and lively. This director must have the capability of putting themselves in the position of the general manager who must account for all the dollars being spent to recruit and retain the high roller and yet, they must also understand the position of the host who has to face the player and serve as the representative of the casino who’s loyalties must at least appear to lie with the player even though the casino is actually the employer of the host. It is a fine line to walk for any and all player development executives. And as the casinos become more cost-conscious, this line does not become easier, but rather tougher.

Nonetheless, the group of player development folks is inevitably the most personable and noticeable of any of the employees at the casino property. They are the ones who love what they do so much that they are willing to answer their phones 24/7 just to make certain that a player never goes unnoticed or unappreciated and always has someone to call about any desire or demand they wish to be fulfilled.

It is the casino player development team that truly does serve as the heartbeat of the casino. They are in the middle of the action, whether it be the VIP Party, the sporting event, or the hot action on the casino floor. They constantly strive to maintain the loyalty of their current players while relentlessly seeking new players as well. They are known by name more than any other employee on the property. It is these loyal casino employees who make the casino a place high rollers wish to be.

By: Betsy Modglin

About the Author:
Betz Modglin has been a casino player development top-level executive for over 18 years. She serves as a consultant for major casinos across the country and specializes in developing and implementing effective player development programs, training of player development staff, and the design and implementation of cutting-edge casino internet marketing programs.

For more information on Betz’s casino marketing programs go to http://www.CasinoInternetMarketingMagic.com.

“And now I would like to invite you to claim your Free Instant Access to my Casino Marketing Program when you visit http://www.CasinoInternetMarketingMagic.com.

From Betsy Modglin – “Casino Player Development Guru and Casino Marketing MoJo.”



Website Development Content is a Prerequisite For Marketing Success

January 29th, 2011 Admin


Website development content is the utmost need of a company keeping in mind the fierce competition that is prevailing in today’s times. The content of a website is one of its foremost requirements for bringing customers. According to a study conducted, the usability of a website can improve considerably if its content is developed properly. Content is the most powerful consideration when it comes to increasing the traffic of a website.

The significance of content in attracting visitors is definitely higher than the visual design, navigation and functionality of a website. Even after adequate marketing of your website, it can only attract product users again and again on the basis of appealing content. Content is the first thing that stimulates people to pay a visit to the website whether they due it intentionally through search engine rankings or unintentionally. Only content can make people come to your website when its popularity is spread through word-of-mouth advertising.

Great content can only initiate the customers for taking the desired action of sales. Any successful sales man will vouch for that. A product regardless of its amazing uses is a total failure when no one comes forward to purchase it after going through the website.

Also, if you want that the funds spent in your website design should yield returns, then its content development should be a part of your plans. The words of your website content can make a strong difference in the fact that whether you or your competitors are promoted. Interactive website content is the biggest strength of your website in attracting sales.

By: Anuj Juneja

About the Author:
At Vibe graphics, we provide you an immense amount of help in website promotion with Website Development Content.



Making Your Marketing Arrow Count

January 29th, 2011 Admin


If you had one arrow, and ten targets, what are your chances of hitting any of them if you tried to aim at all of them?

That’s what happens when you try to target too broad an audience. Yes, I may have some principles or concepts that can be applied to your financial, spiritual, or physical well-being, but if I start talking about all of those, I cannot reach you, I cannot help you recognize what you want to repair or adjust within yourself. I cannot help you understand how I might help you. So I have to make my marketing words reach people with a specific problem or need, and release my feeling that I can be all things to all people.

Choose your target

Narrowing your target focuses your intention and your words. I learned this when I changed my web site to a portal site. It boasts two sides. And once I did marketing became easy. One group of people want to hear one type of message, they are interested in one set of results. The other group has different needs, they need different solutions.

In my case, one portion of my business offers an experience. The other portion addresses practical steps. And yet, even as I separated them, the philosophy spills over into the business side. But each target has its own vocabulary, its own set of needs, its own values. I must address each target audience separately.

What results do you want?

I find I have this problem of wanting to serve to broadly even on my products page. Do I send people to my home page so they see everything I offer? Do I send them to my store page where all my products are listed? Or do I send them to the sales page that sells only that one item?

That depends on the results I want and where they are coming from when they find me. One of the things I do that helps with the decision is to up-sell to other products on the sales page of each product. I feature related products they might be drawn to.

If I am speaking, or giving a teleclass, or writing to, a group with an interest in creating e-books, I am going to send them to the products I have that will help them in their quest.

If I am not certain of the specific needs of my audience, I’ll send them to my portal page and let them guide themselves.

There is this underlying fear they may miss something! But I know better. If they are meant to find it they will. That’s how energy works.

Ask For It!

But wherever you point your marketing arrow, when it lands, you have to ask them for what you want. That’s the call to action, the invitation to stay connected, the opportunity to purchase. Omitting a call to action, or making a whimpy one, is far too common. They’ve read your copy, they know who you are, what you do, and most importantly what you can do for them. So? What do you want them to do? Ask for it!

Choose Separate Targets

Just like different keywords draw different people, you need to create separate targets for each of your separate marketing arrows. You might want to experiment with different landing pages. You might want to try a squeeze page–or not. Think carefully of the people you want to draw to you, learn their language and speak only to them.

Choose Your Marketing Style

It was a huge relief for me to discover that there are salespeople and there are educators. I’m an educator and found myself continually turned off by a strong sales approach. I could’t do it in my own copy and didn’t want to. But I didn’t understand I was an educator and needed to honor my softer style. You have to know your own style and express it, because it will draw to it people of like style and interests. Know the style of your target audience, and address it.

Take Your Time Aiming

People seldom buy on the first visit. They need to get to know you. They need to get to trust you. Build a marketing funnel that keeps drawing them in. Keep focusing on what you want them to do, where you want them to look, what you want them to see. Take your time developing the relationship you need to create a strong customer base.

You can make your marketing arrow count, with careful aim and patience.

By: Cara Lumen

About the Author:
Cara Lumen, The Vision Distiller, helps talented people with multiple passions create an enterprising and profitable internet presence. An international author and coach, her inspiring and motivating home study series, “Off the Beaten Path, Creative Thinking for the Entrepreneur” is designed to help you stay open to the new, the unusual, and the unexpected. Learn more at http://www.caralumen.com



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