Personal Development – 3 Areas For Success Or Failure in Business – Which One is the Most Important?

January 28th, 2011 Admin


There are 3 main areas that determine success or failure in any business:

1) External Communication
2) Technical Knowledge
3) Internal Image and Communication

These are the three main areas that cause success or failure and they have been referred to as the Success Triangle. It is extremely important to Master all three areas of this triangle. When I say master these areas I do not mean read and understand but apply test and test. Look at your results make adjustments and test again.

External communication is is very important as it is how the market finds our about your products and they YOU are selling them. Then when you have made contact you capture there interest by providing them with what they want. Not what they need what they want. External communication is the marketing you do, the ads you run, the Google ads, the articles, the print. It is the communication you have at first meeting with your customer and it is the presentation they see in your print, product and online presence.

Technical Knowledge is not only the knowledge of the products, the back office systems. It is how to take a prospect from lead to buyer to client to associate. It is how your run your business through collecting money, recording information and sending out products.

Internal Communication or Self Image is how the most important of the three areas. It is proven in testing over and over that the most successful entrepreneurs and sales people have extremely high self confidence. It allows the to learn more quickly and not be afraid to make the moves necessary to be successful. Internal Communication is 90% of the cause of success or failure in any business. But is more pronounced in the home based business world.

Key to developing strong self confidence is personal development. Personal Development helps people overcome negative self image and limiting beliefs and helps conquer their daily projects. When starting a home based business it is of the utmost importance that the owner encompass a personal development program to guide their internal chatter.

By: Donald Griffith

About the Author:
You can get the latest information and coaching on how to double your income this year by clicking on Business Breakthrough – http://www.90DayBreakthrough.com Donald Griffith – Senior Vice President with Business Breakthroughs International and Author of How to Hire the right Employee and Fastest Way to Make $10K (per month). Donald is Available to speak to your company or group.



How to Mix Global Website Development With Traditional International Marketing

January 26th, 2011 Admin


One way for businesses to plan for their international business expansion is to look at their progress in:

Websites as they move towards global business websites The different stages of traditional international marketing towards global business marketing

This can help businesses to:

Clearly identify where they are today on the scale of international business Create an International Internet Business Plan
Progression Towards Website Globalization

It is very interesting to note the online marketing progression today goes something like this:

From website internationalization = domestic website + all foreign & domestic markets To website localization = one foreign website + one foreign market To website globalization = all foreign websites + all foreign markets

To make the process easier, quicker and cheaper to manage there is a distinct trend for good global websites today to use website templates throughout all of their country websites. This leads towards one website template for all markets.

Progression Towards Global Marketing

But compare this online process to the traditional international marketing process where companies progress to global marketing as follows:

From Domestic Marketing = domestic product + domestic market To Export Marketing = domestic product + foreign market To International Marketing = one foreign product + one foreign country To Multinational Marketing = one foreign product + one foreign region of a few countries To Global Marketing = one product + all foreign countries & domestic market

So the progression goes from one market and one product through different products and different markets back to one market and one product.

International Internet Marketing Progression Plan

Small businesses just starting out in international business expansion need to create real communication with their international markets.

If you mix the progression towards global marketing with the progression towards website globalization this gives you a structure for an international internet marketing plan.

1 – Domestic Website For Domestic Marketing

One domestic website Customized content and communication for your domestic market only Marketing your domestic product Marketing to your domestic market

This is where more companies start: in a market they are familiar with.

2 – Internationalized Domestic Website For Export Marketing

One domestic website Customized content and communication for both your domestic and all foreign markets Marketing your domestic product Marketing to your domestic market and all foreign markets

This can be the exact same website as the one used for your domestic market. It all depends on how culturally specific your domestic website needs to be for your business.

In any event, you can always review your domestic website to make sure you are not unduly pushing away international visitors.

Some companies may opt for a separate international website.

This may be the case for French companies for example. They may keep their domestic website in French and start their international internet marketing with a separate international website targeting all foreign markets.

3 – Localized Website For International Marketing

One foreign website – begin using website templates Customized content and communication for one foreign market Marketing your product adapted to your foreign market Marketing to one foreign country

A localized website is a second website. You would still keep your domestic website or your internationalized website for your domestic markets.

You will create one localized website per country you market to, until you have a regional group of localized websites.

4 – Group Of Localized Websites For Multinational Marketing

A group of foreign websites – continue using website template Customized content and communication for each foreign country in the group of countries. Begin implementing one set of unique content adapted into each language for each country. Marketing your product adapted to your foreign market Marketing to a group of countries in one foreign region

There are some regions in the world where you can use a regional sales and marketing strategy.

This step really depends on the nature of your business and how you conduct your business in these regions.

5- Global Website For Global Marketing

Dozens of foreign websites, one website per foreign country – using website templates One set of unique content adapted into each language for each country website based on templates. A culturally specific content and communication plan for each country Marketing one product for a global market Marketing to all foreign countries & your domestic market

Global websites are usually for the big multinational companies.

But from a marketing standpoint, if you have one product to sell throughout a global market, your best online presence is through one global website giving access to a series of localized websites using templates.

Use Cross Cultural Communication Tools

The above plan gives you an outline of how you can use your website with an International Internet Marketing plan to progressively move towards full international business development.

Your international sales success depends on three things:

Your content and communication must be customized for each market along the way. You need to use online tools to stimulate international feedback continuously. You must systematically track, analyze your results and adjust your marketing to fit with your international market.

You need to identify the format and marketing mix to use for delivering your content that is best suited for each of you international markets. You also need to add in culturally appropriate tools for good cross cultural communication online.

Your International Internet Business Plan will evolve through a learning process as you become more knowledgeable about your international markets. There are often many adjustments needed when expanding your business internationally. Take small steps and adapt your plan when needed.

Cross cultural communication experts identify five different cultural behavioral values. Studying these values gives you insights into the tools you can use online to adapt your communication to your different foreign markets.

Over the next five weeks I will review one set of these tools in the Get International Clients Newsletter. Sign up now and find out what you can do to market to different cultures.

By: Cindy King

About the Author:
Are you committed to speeding up your international sales cycles?

Learn how to combine cross-cultural marketing tools and international sales strategies for faster sales.

Join us on the International Sales Road Map

Would you like to develop your international business?
Are you a beginner at international sales and marketing?
Read the Beginners Guide Discover Your International Business

Cindy King is a Cross-Cultural eMarketer & International Sales Specialist, aligning businesses with different cultures. She has over 25 years field experience in international business development and helps mid-sized business owners create international business development strategies that shorten time to profitability.



International Business Development With an Easy 5 Step International Marketing Plan

January 26th, 2011 Admin


So you want to get more international clients, and realize that you need to do some international marketing. But you are not quite sure what to do.

Well let’s have a look at the different areas of international marketing. Companies often go through these steps one after the other, but not always. You could start an export business for example without going through the first step of Domestic Marketing.

Each step clearly explains:

where your company is selling, and what product you are selling.

You will see very clearly where your company’s business requirements are today with regards to International Marketing. This will also give you a better understanding of what your next step is towards getting more international clients.

1 – Domestic Marketing

First of all there is Domestic Marketing. This is where most companies start. This is the marketing you do for your local market in your own country. There are no international links in this business.

Your Company:

A domestic company, buying and selling its products within one country.

Your Product:

Is a domestic product for the domestic market.

2 – Export Marketing

This is often the second step towards International Marketing. If this is effectively a company’s second step to International Marketing, the company needs to spend a little time and effort on the foreign market research and analyzing all client feedback during this phase.

Your Company:

Sells the same product for his domestic market to a few other foreign markets. There is no effort to adapt the product to the foreign market’s needs. The company remains centered on its domestic market, with minimum cross cultural marketing efforts.

Your Product:

Is a domestic product for a foreign market.

3 – International Marketing

This is a vital stage for the company. The company will have to adapt to the market on several levels. There is often a real learning curve to adapt your products, marketing and sales to foreign markets.

The good news is that most of the skills your company will acquire to adapt to one market will be used again for all of the other countries you want to target.

Your Company:

Is now adapting its marketing, communication and products to the foreign market. At this stage in International Marketing the company is only dealing with a 1 or 2 countries.

Your Product:

Becomes one foreign product for one foreign country.

4 – Multinational Marketing

This is the fourth step. It is a logical extension of International Marketing. This is a term that might be a bit obsolete today, with the internet. It seems to be used more for the large established companies.

Your Company:

Now sells to many foreign countries. And the company now has the skills to go into more countries and will naturally tend to expand into the neighboring countries.

Your Product:

Becomes one foreign product for one wider foreign region covering a group of countries.

5 – Global Marketing

This is the last phase in International Marketing. There are few companies involved. They are the companies with brand names known worldwide.

Your Company:

Operates in such a large number of countries, you could almost say it sells its products worldwide.

Your Product:

The company will naturally move towards cutting costs and will aim to find one product for all countries. In Global Marketing the product will not be created for the domestic market and sold abroad, as in Export Marketing. In Global Marketing one product is created to satisfy the needs of all markets – all foreign countries and your domestic market.

Where Is Your International Marketing Today?

By looking at where your companies markets and products are today you can identify the type of International Marketing you should be using. You can then move towards your next step in International Marketing. These steps logically follow one after the other for brick and mortar companies and the majority of todays e-businesses.

The internet makes international business development easier today than ever before. Remember, simply having a website online will not make your company global. You will have to work at it a little. You will need to apply the right international marketing for your business’ current market and product range.

Your company will get more and more international clients as it moves through the different marketing stages. The whole notion of global business become more accessible for everyone.

By: Cindy King

About the Author:
Are you committed to speeding up your international sales cycles?

Learn how to combine cross-cultural marketing tools and international sales strategies for faster sales.

Join us on the International Sales Road Map.

Would you like to develop your international business?
Are you a beginner at international sales and marketing?
Read the Beginners Guide Discover Your International Business.

Cindy King is a Cross-Cultural eMarketer & International Sales Specialist, aligning businesses with different cultures. She has over 25 years field experience in international business development and helps mid-sized business owners create international business development strategies that shorten time to profitability.



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